High-attention creative

Two formats built to earn attention

AdChat’s formats are built to hold attention and produce engagement signals you can learn from. Both work from the assets you already have, video or not, and give you more to learn from than standard display.

The formats

Two formats for different jobs

Format 01

Conversational Ads

High-Attention Ad Formats - Conversational Creative

An interactive format with sections built around different product messages. Users tap through at their own pace, and the opening frame can run video if you have it. Built for exploration and consideration.

Deep in-unit exploration without a click-out
More engagement than standard display, and you can see where it happens.
Signals you can act on: interaction paths, drop-offs, completions.

Format 02

VideoPlus Ads

High-Attention Ad Formats - VideoPlus Creative

A single frame combining video, copy, and one or more CTAs. The viewer watches and picks a path in. Available in 16:9, 1:1, and 9:16, it puts video views at display CPMs.

Video-level impact without video CPMs
Standard display sizes, using your existing video
Fast to activate, no custom build.
What both formats share

What the two formats have in common

Earned engagement

Users choose to interact rather than scroll past. That changes the quality of the signal you get back.

Video view efficiency

When there’s video to run, both formats put those views on open web inventory at display CPMs, which tends to lower CPV and CPCV against standard video buys.

Strong insight signals

Interaction events, engagement depth, completion rates, and behavior paths give you a clearer read than impressions and clicks alone.

Ad gallery

See the formats in action

The best way to understand what AdChat’s formats do is to experience one. Browse live ad examples across multiple categories.

Proven in Market

Real campaigns. Real results.

Brand:

Oreo logo

Objective:

Drive engagement and purchase consideration during Ramadan in Morocco, using a conversational ad format to connect shoppers with Oreo dessert recipes.

Results:

10x engagement rate vs. CPG industry benchmark
1.5 million unique users reached in two weeks
Average interaction time of 50 seconds
92% of engaged users clicked through to the landing page

See it on your own campaign

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