Creative formats

Formats built for deeper exploration

Different ways to help audiences explore a message, from video-led storytelling to guided experiences and interactive data.

The formats

Formats for different jobs

Conversational Ads

High-Attention Ad Formats - Conversational Creative

An interactive format with sections built around different product messages. Audiences choose what to explore and move through the experience at their own pace.

Explore multiple messages without leaving the ad
See what audiences choose to explore
Understand where people drop off

VideoPlus Ads

High-Attention Ad Formats - VideoPlus Creative

Extend an existing video into programmatic display with additional calls to action. Audiences can watch the video and choose what to explore next.

Use existing TV, CTV, or social video
Video views at display CPMs
Available in standard display sizes
What both formats share

Turn interaction into useful signals

Engagement beyond the click

People can interact with the ad instead of simply scrolling past it. You can see what they choose to explore.

Video views at display rates

When there’s video, both formats can deliver video views without requiring a traditional video buy.

More to learn from the campaign

See what people interacted with, how far they went, and where they dropped off.

Ad gallery

See the formats in action

The best way to understand what AdChat’s formats do is to experience one. Browse live ad examples across multiple categories.

Proven in Market

Real campaigns. Real results.

Brand:

Oreo logo

Objective:

Drive engagement and purchase consideration during Ramadan in Morocco, using a conversational ad format to connect shoppers with Oreo dessert recipes.

Results:

10x engagement rate vs. CPG industry benchmark
1.5 million unique users reached in two weeks
Average interaction time of 50 seconds
92% of engaged users clicked through to the landing page

See how AdChat works

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