Conversational Ads

A chat-style format users already know how to use

Conversational Ads look and feel like a messaging interface, so users already know how to use them. They tap through product information, features, and offers at their own pace, without leaving the page. If you have video, the opening frame can run it, so you get video views on open web inventory alongside the in-unit engagement.

Ad Gallery

How it works

A familiar interaction that earns a more qualified click

Opening frame: an optional video, a brand message or two in a chat bubble, and two or three buttons. It reads like a messaging interface, so users already know how to use it.

In-ad Exploration: the user taps a button and the ad responds with what they picked, like product details, features, or offers. They keep exploring at their own pace, choosing the topics that interest them.

A more qualified exit: when the user is ready, they click through from the section most relevant to them. By the time they land on your site, they’ve already told you what they care about, which makes that click worth more than a standard display click.

In the wild

Run across categories, objectives, and markets

Browse the Ad Gallery

Format details

Sizes, variants, and what we recommend

RECOMMENDED

300×600

BMW iX - 300x600 conversational display ad

The 300×600 is the format at its best. The vertical canvas gives the conversation more room to work, so there’s more to explore before the exit click. It’s the size we recommend first.

ALSO AVAILABLE

300×250

The 300×250 works well when reach and scale take priority. The conversation is shorter, given the space, but it runs in the same placements as any standard display unit and activates the same way.

ALSO AVAILABLE

Dynamic Text Input

An open text field on the 300×600 where users type a question and get an answer back. Book a demo to see it live.

What conversational ads give you

Engagement you can learn from

Deep in-unit exploration

Users move through product information, features, and offers without leaving the page. The average session inside a Conversational Ad runs well over 45 seconds, longer than most standard display units hold attention at all.

A more qualified exit click

By the time a user clicks through, they’ve already told you what they care about. That’s a more qualified click than a standard display unit produces.

Richer optimization signals

Every tap, path, and drop-off is captured as an interaction signal. You can see which content landed, where users went deep, and where they lost interest, then use that on the next flight.

Video view efficiency from the start

If you have video, it can run in the first frame. Then each impression also delivers a video view on open web inventory, at display CPMs rather than video CPMs.

Proven in market

Conversational Ads delivered a 10x engagement rate for Oreo

Oreo

“When we work with brand teams like Oreo’s, it’s to ensure the customer’s conversational ad experience is fluid, engaging and, above all else, human. This approach results in consumers spending more than 45 seconds interacting with an ad.”

~ Danny Greeff, Founder, RebelRebel

Campaign Results:

10x engagement rate vs. CPG industry benchmark

1.5 million unique users reached in two weeks

92% of engaged users clicked through to the landing page

Read the Case Study

See it on your own campaign

Hundreds of campaigns in, we know what works.
A 30-minute conversation is all it takes to show you.

Let’s talk