Conversational Ads

A messaging-style format designed for exploration

Conversational Ads use a messaging-style interface that lets people tap through product information, features, and offers at their own pace, without leaving the page. If you have video, the opening frame can run it too, giving you video views alongside in-ad engagement.

Ad Gallery

How it works

Let people choose what they want to explore

Opening frame: Optional video, a brand message, and a few choices. The format looks like a messaging interface, so users can start exploring right away.

In-ad Exploration: The ad responds to what they choose. Users tap through product details, features, or offers at their own pace, choosing what interests them.

A more relevant click: When they’re ready, they click through from the section that matters to them. By then, they’ve already shown you what they’re interested in, making the click more meaningful than a standard display click.

Format details

Sizes, variants, and what we recommend

RECOMMENDED

300×600

BMW iX - 300x600 conversational display ad

The 300×600 is the format at its best. The vertical canvas gives the conversation more room to work, so there’s more to explore before the exit click. It’s the size we recommend first.

ALSO AVAILABLE

300×250

The 300×250 works well when reach and scale take priority. The conversation is shorter, given the space, but it runs in the same placements as any standard display unit and activates the same way.

ALSO AVAILABLE

Dynamic Text Input

An open text field on the 300×600 where users type a question and get an answer back. Book a demo to see it live.

What conversational ads give you

More to learn from every interaction

People can explore in the ad

Users can move through product information, features, and offers without leaving the page. The average session inside a Conversational Ad runs well over 45 seconds, giving people more time with the message.

The click means more

By the time someone clicks through, they’ve already shown you what they’re interested in. That gives you more context than a standard display click.

See what people respond to

Every tap, path, and drop-off gives you a signal. You can see which content people explore, where they go deeper, and where they lose interest.

Get video views at display CPMs

If you have video, it can run in the opening frame. Each impression can also deliver a video view on open web inventory, at display CPMs rather than video CPMs.

Proven in market

Conversational Ads delivered a 10x engagement rate for Oreo

Oreo

“When we work with brand teams like Oreo’s, it’s to ensure the customer’s conversational ad experience is fluid, engaging and, above all else, human. This approach results in consumers spending more than 45 seconds interacting with an ad.”

~ Danny Greeff, Founder, RebelRebel

Campaign Results:

10x engagement rate vs. CPG industry benchmark

1.5 million unique users reached in two weeks

92% of engaged users clicked through to the landing page

Read the Case Study

See how AdChat works

A 30-minute walkthrough of how AdChat fits into your existing creative and media workflow.

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