VideoPlus Ads

Video-level impact at display CPMs

VideoPlus Ads are a single-frame unit. The video plays automatically, with one or more CTAs the viewer can click. Layout varies by size: some pair the video with brand copy and buttons, others use the full canvas for vertical video. It extends your existing TV, CTV, Instagram, TikTok, or YouTube video to the programmatic open web.

People spend around 6 hours 38 minutes online each day, and under two and a half hours of that is on social. VideoPlus Ads reaches the rest, at display CPMs rather than video CPMs.

Give us your video files, a headline, and button text. We handle the rest.

Ad Gallery

How it works

How a VideoPlus Ad is built

The video plays automatically and the viewer can click through at any point. Layout shifts by size, but the core stays the same: video, a clickable CTA, and a message or headline where the size allows.

The viewer watches and picks a path in through one or more CTAs.

Video: plays automatically and earns attention before the viewer decides whether to engage. In most sizes it occupies the upper portion of the frame; with vertical 9:16 in a 300×600, it fills the unit and the CTAs overlay it.

Headline or message: copy that builds context or states the offer. Not every size includes one. The 300×600 vertical runs without it, and the 300×250 carries the message in a rotating CTA instead.

CTA buttons: one or more buttons with exit URLs, present in every size. By the time the viewer clicks, they’ve watched the video and seen the context, so it’s a more informed click than a standard display unit produces.

Sizes and formats

VideoPlus Ads run in multiple sizes

Most clients start with the 300×600, which gives the format the most room to work. If you have 16:9 video, we can extend the same creative to the 300×250 and 970×250 with little extra work.

RECOMMENDED

300×600

The primary size. It runs three video shapes: vertical 9:16 fills the whole frame with the CTAs overlaid, while 1:1 and 16:9 sit above the headline and buttons. The most room of any size to hold attention.

RECOMMENDED

300×250

Works with 16:9 video. A compact unit suited to scale and reach. The message rotates through the CTA button instead of a separate headline.

ALSO AVAILABLE

970×250

Works with 16:9 video. A desktop leaderboard unit, with the video on the left and copy and CTAs on the right. High visibility, typically above the fold.

Activation

Give us the video and the copy, we’ll build the rest

VideoPlus Ads activates fast. No complex build, no lengthy production. Tell us what you want to say, give us the video, and we’ll build the unit, publish it to your CM360 (or equivalent ad server), and set up the deal ID for activation in your DSP.

What you provide:

Your existing video files (from TV, CTV, or social campaigns) in the aspect ratio that matches your target sizes. In most cases no re-editing or reformatting is required.

A headline, either as a graphic file built to our specs in your brand font, or as copy and brand font files so we can create it for you.

Button text and exit URLs.

What we build:

Ready-to-serve VideoPlus ads published directly to your CM360 (or equivalent ad server) account.

PMP Deal ID for activation in your DSP of choice.

Fast activation

Light creative lift for your team. If you have the video, you’re most of the way there.

Modular creative

One set of assets covers multiple sizes. Adding another size or placement is straightforward.

Video view efficiency

VideoPlus Ads deliver video views on open web inventory at display CPMs, often a quarter to a fifth the cost of standard video buys.

See it on your own campaign

Hundreds of campaigns in, we know what works.
A 30-minute conversation is all it takes to show you.

Let’s talk