Mar 12, 2025
Programmatic advertising has relied on AI-driven automation for years, but something new is emerging. While the industry’s attention has mostly been on generative AI (tools that create text, images, and videos), another form of AI is quietly transforming how campaigns...
Jan 28, 2025
In this guide, we’ll explore why behavioral targeting is falling short, the true cost of missed mobile audiences, and how contextual targeting offers a smarter, future-proof alternative for today’s programmatic campaigns. Whether you’re a media agency looking to...
Jan 12, 2025
Introduction Understanding Contextual Audiences Programmatic advertising utilizes contextual audiences to target ads by considering the unique context of web pages or applications, rather than relying on personal data or user browsing histories. This approach has...
