Curated supply path

Most programmatic spend runs on inventory you don’t control

Open exchange buying gives you reach, but less control over which sites your ads run on, the environments they appear in, and what you’re paying for.

We curate the supply before it reaches your DSP, so your DSP only sees inventory we’ve selected. In-app inventory is excluded by default, and you get first-look access before the open auction.

How it Works

How we curate supply

What makes it into an AdChat deal

We start with selected publishers, then apply campaign-specific controls before the inventory reaches your DSP.

Selected publishers

We start with a vetted list of publishers and remove sites that don’t meet our quality standards.

Web inventory by default

In-app inventory is excluded unless you ask for it. This keeps the campaign focused on page-based environments where engagement is more intentional.

Viewability requirements

When required, we can apply minimum viewability thresholds before inventory reaches your DSP.

Buying controls

Deal floors and other controls help manage pricing and delivery throughout the campaign.

Attention filters

When it makes sense for the campaign, we can use third-party attention data to favor inventory where people are more likely to see the ad.

Contextual targeting

We can also add contextual targeting to focus the campaign on pages related to specific topics or interests.

How we curate

Reach is easy. The right inventory takes curation.

We start with the campaign brief, then build the supply around it. That includes the site list, formats, buying conditions, and any quality, attention, or contextual filters the campaign needs.

We work with selected supply partners and keep a clear path from publisher to your DSP. Once the campaign is live, we can adjust the deal based on what’s actually delivering.

Site list and formats matched to the campaign

Inventory screened for quality and fraud

Optional viewability, attention, and contextual filters

Deal settings adjusted as the campaign runs

See how AdChat works

A 30-minute walkthrough of how AdChat fits into your existing creative and media workflow.

Let’s talk