Google Ad Platform Rebrand [Infographic]

Google Marketing Platform

When Google rebranded its ad platforms (Adwords, Doubleclick, etc.) last year, the naming conventions were a little confusing.

Google Ads and Google Ad Manager sound like they should be pretty similar – or maybe even the same thing – or at least closely related? Alas, they are not.

What we needed was a single reference that spelled out what the newly branded platforms do and who they are for.

Hence this handy little infographic (suitable for framing or lining birdcages) that simplifies the three ‘pillars’ of the advertising juggernaut that is Google: Google Marketing Platform, Google Ads, and Google Ad Manager.

We pulled the language whenever possible directly from Google – most of which is from press releases and blog posts about the rebrand.

There’s no email required to download – just click the button to get the PDF.

Google Ad Platform Infographic

The infographic covers the rebrand and reorganization of Google’s ad products across their 3 main pillars.

Google Ads

“Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.”

Formerly known as Google AdWords and Google AdWords Express.

Search Campaigns: “Show up when people search for what you offer.”
Display Campaigns: “Capture attention with banners ads and images.”
Video Campaigns: “Bring your business’s story to life with video.”
Shopping Campaigns: “Show off your online and local inventory.”
Universal App Campaigns: “Promote your app to the right people.”

Google Marketing Platform

“Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.”

Formerly known as DoubleClick Digital Marketing & Google Analytics 360 Suite.

Search Ads 360: Search engine management.
Display & Video 360: Plan, create, buy and measure ads.
Tag Manager 360: Easy tag management.
Analytics 360: Site and app analytics.
Optimize 360: Site and app testing.
Surveys 360: Digital panels.
Data Studio: Data visualization.

Google Ad Manager

“A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging.”

Formerly known as DoubleClick for Publishers & DoubleClick Ad Exchange.

Google Ad Manager is a platform that combines Google’s monetization tools for publishers.