When Google rebranded its ad platforms (Adwords, Doubleclick, etc.) last year, the naming conventions were a little confusing.
Google Ads and Google Ad Manager sound like they should be pretty similar – or maybe even the same thing – or at least closely related? Alas, they are not.
What we needed was a single reference that spelled out what the newly branded platforms do and who they are for.
Hence this handy little infographic (suitable for framing or lining birdcages) that simplifies the three ‘pillars’ of the advertising juggernaut that is Google: Google Marketing Platform, Google Ads, and Google Ad Manager.
We pulled the language whenever possible directly from Google – most of which is from press releases and blog posts about the rebrand.
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The infographic covers the rebrand and reorganization of Google’s ad products across their 3 main pillars.
“Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.”
Formerly known as Google AdWords and Google AdWords Express.
Google Marketing Platform
“Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.”
Formerly known as DoubleClick Digital Marketing & Google Analytics 360 Suite.
Google Ad Manager
“A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging.”
Formerly known as DoubleClick for Publishers & DoubleClick Ad Exchange.