Every campaign should make the next one better
See which parts of your creative people explore and which inventory performs best. We bring that together after each campaign and use it to recommend what to change for the next flight.
What we capture, and what we do with it
We look at what people did inside the ad alongside how the campaign performed across the supply. Together, that shows us what worked, what didn’t, and what to change for the next flight.
Input 1
What people did in the ad
See which content people explored, where they spent time, where they dropped off, and what they clicked. For VideoPlus Ads, we also look at video views, completion, and audio engagement.
Input 2
How the media performed
See how the campaign performed across sites, devices, formats, and other buying conditions, including viewability, pacing, and cost.
Output
What to change next
We turn what we learned into specific changes for the next flight, from creative and format choices to supply and targeting.
See what happened inside the ad and across the campaign
Alongside standard campaign reporting, AdChat shows you how people interacted with the creative. That gives you a clearer picture of what people responded to and how the media performed.
What people did in the ad
See how people interacted with the creative, including what they explored, how long they stayed, where they dropped off, and what they clicked.
For VideoPlus Ads, reporting includes video views, completion, audio engagement, and clicks.
How the media performed
See how the campaign performed across sites, devices, formats, and delivery periods, alongside standard measures like impressions, viewability, pacing, and cost.
This helps show where the campaign performed well and where there may be room to improve.
What we might change for the next flight
Here are three changes we made after looking at the creative and media performance from a real campaign.
Recommendations vary by campaign. These examples illustrate the kind of specific, actionable changes the insight + optimization loop produces.
See it on your own campaign
Hundreds of campaigns in, we know what works.
A 30-minute conversation is all it takes to show you.