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Reach Premium Audiences with Privacy-First Contextual Targeting

Map MixBright’s brand and audience insights to privacy-safe contextual segments, reaching high-value Safari and iOS users without cookies. Less guesswork, better ROI, and stronger brand trust.

MixBright Persona Slides

Your Audience, Brought to Life

Experience your target audience in vivid detail.

MixBright’s data-driven personas go beyond basic demographics to reveal the motivations and behaviors that shape your customers’ decisions.

We convert those insights into privacy-safe contextual segments and deliver a single Deal ID you can drop into your DSP for quick campaign activation.

Key Benefits

Power your campaigns with premium contextual targeting. Reach high-value audiences – like iOS and Safari users – that cookie-based advertising can’t address.

Privacy-First Targeting

Engage audiences without relying on personal data, staying compliant with evolving regulations and consumer expectations.

Smart Contextual Targeting

Our platform matches your ads to the content your audience is already engaged with, boosting relevance and performance.

Stop Missing Valuable Audiences

Connect with segments you’d otherwise lose—such as Safari, Firefox, and iOS users—through privacy-safe, contextual methods.

Guaranteed Brand Safety

Every impression is served in premium, vetted environments, ensuring your brand appears alongside trustworthy, high-quality content.

From Personas to Premium Placements

We map MixBright brand insights, audience insights, and personas to precise contextual targeting segments, reaching privacy-conscious audiences across a curated network of premium domains (or by using your whitelist).

This approach ensures both campaign performance and brand safety while simplifying campaign activation through your DSP.

  • Mapping of personas to relevant contextual segments ensures precise targeting of your ideal audience.
  • Simplified campaign activation through Deal IDs that work seamlessly with your DSP.
  • Reach valuable privacy-first audiences that cookie-based targeting can’t address.
  • Access our carefully vetted, premium domain whitelist to ensure brand-safe placements.
  • Ongoing optimization of contextual segments to improve campaign performance.
Diagram of audiences mapped to personas
Venn diagram showing effortless campaign activation

Effortless Campaign Activation

Launch privacy-first campaigns quickly with our fully managed service. We handle everything from contextual segment mapping to Deal ID creation, delivering a turnkey solution that works across all environments—including Safari, Firefox, and iOS devices.

  • Easy implementation through Deal IDs that work with your existing DSP.
  • Reach premium audiences across Safari, Firefox, and iOS devices that cookie-based targeting can’t address.
  • Access to curated, brand-safe domains ensures quality placements.
  • Ongoing optimization of contextual segments to maximize campaign performance.
  • Full-service support from contextual segment mapping through campaign activation.

Find out how we can help you reach valuable privacy-conscious audiences your current campaigns are missing