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AdChat Production One-Pager

Everything we need to start building an ad.

Creative

USER FLOW

Document or diagram showing the user flow. You can use our storyboard template to put this together.

COPY DECK

Use the storyboard template, or our copy deck template.

IMAGES

Download the Photoshop template.

Programmatic Display Images

  • Ad background image: 300×600 pixels @72dpi.
  • Ad header image: 300×56 pixels @72dpi.
  • Static ad backup image: 300×600 pixels (Google requirement).

Social Images

  • Background image: 874 px wide @72dpi.
  • Header logo, sized to fit in 80px header height @72 dpi.

Card/Carousel & Inline Images

  • JPEGs (optimized): 382×200 pixels @72dpi.

COLORS

Specify colours for text & buttons in the Photoshop template.

Media/Ad-ops

TRAFFICKER EMAIL

The person who will make an advertiser association in DCM/Campaign Manager 360 and be notified when an approved ad is published.

TAGS & PIXELS

Any social pixels, floodlight tags, click trackers or UTM codes
that will be fired on user interaction.

DV360 FLOODLIGHTS

Please see the Ad-ops section below for details.

Note on DV360 CTR

DV360 does not accurately calculate CTR for our ad format. Please use our analytics dashboard for an accurate count and rate of exit clicks.

Reporting/Analytics

DASHBOARD ACCESS

Email addresses for all people that require access to the (Google Data Studio) reporting dashboard and weekly emailed reports (if desired). Note that email addresses must be Google-managed, otherwise an unrestricted view-only link will be provided.

Tagging/Floodlight Process

Creating Floodlights for AdChat in Campaign Manager or DV360 is the same process as creating them for a website. The only difference is that these floodlights track user actions in the AdChat creative itself, for example: “First interaction/open” or “ Exiting/Clicking out the creative to go to Landing Page” or “Selecting a specific option/button/path within the creative.”

Here’s a step-by-step guide for generating a Floodlight for AdChat in DV360, using the global site tag for conversion measurement.

  1. DV360 advertiser > Select “Floodlight Group” > Make: New Floodlight Activity”
  2. Choose > “Web” format
  3. Provide a name for the floodlight
    1. The name of the floodlight needs to match the action/event it will be used for within the AdChat creative for your own tracking purposes.
  4. Select the format (Global Site Tag), type (Counter) and counting method.
  5. Enable tick box “Enable this Display & Video 360 activity for remarketing”.

Once you’ve created floodlights for what you want to track within your AdChat creative, you have to export the individual floodlight codes to send to the AdChat team for implementation.

  1. Navigate to > Floodlight Activity > Code
  2. Extract the global snippet, event snippet and following ID’s per floodlight:
    1. Floodlight ID (“src”): #####
    2. Activity Group Tag String (“type”): #####
    3. Activity Tag String (“cat”): #####
  3. Send all floodlight snippets to AdChat.