Pillar 01 / High-Attention Creative

High-attention ad formats designed to earn engagement

AdChat’s video-first ad formats are designed to hold attention long enough to matter, and generate engagement signals you can actually learn from.

Both formats deliver video view performance at display CPMs, consistently lowering CPV and CPCV versus standard video buys. Extend your existing TV, CTV, or social video assets to premium open web inventory and reach the audiences your social budget misses.

The Formats

Two Formats. One System.

Format 01

Conversational Ads

High-Attention Ad Formats - Conversational Creative

A chat-style format that guides users through product information and features at their own pace. Built for exploration, the opening frame supports video, giving you video view efficiency alongside deep in-unit engagement.

Deep in-unit exploration without a click-out
Stronger engagement depth than standard display
Richer signals for optimization: interaction paths, drop-offs, completions

Format 02

VideoPlus Ads

High-Attention Ad Formats - VideoPlus Creative

A single-frame format combining video, copy, and one or more CTAs. Interaction is minimal by design. Available for 16:9, 1:1, and 9:16 video, it delivers video view efficiency at rich media CPMs.

Video-level impact without video CPMs
Flexible by objective and aspect ratio
Fast to activate with minimal production lift. No custom build required, just your existing video assets.
What Both Formats Deliver

Built to the same standard

Earned engagement

Users choose to interact rather than scroll past. That changes the quality of the signal you get back.

Video view efficiency

Both formats deliver video view performance at display CPMs, consistently lowering CPV and CPCV versus standard video buys. Extend your existing TV, CTV, or social video assets to premium open web inventory and reach the audiences your social budget misses.

Strong insight signals

Interaction events, engagement depth, completion rates, and behavior paths give you a cleaner picture of what’s working than impressions and clicks alone.

Ad Gallery

See the formats in action

The best way to understand what AdChat’s formats do is to experience one. Browse live ad examples across both formats and multiple brand categories.

Proven in Market

Real campaigns. Real results.

Brand:

Oreo logo

Objective:

Drive engagement and purchase consideration during Ramadan in Morocco, using a conversational ad format to connect shoppers with Oreo dessert recipes.

Results:

10x engagement rate vs. CPG industry benchmark
1.5 million unique users reached in two weeks
Average interaction time of 50 seconds
92% of engaged users clicked through to the landing page

Let us show you exactly how AdChat works

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