Conversational Ads

A chat-style ad unit that turns passive exposure into active exploration

Conversational Ads look and feel like a messaging interface, which means users already know how to use them. They tap through product information, features, and offers at their own pace, without leaving the page. The opening frame supports video, so you get video views on premium open web inventory alongside one of the deepest engagement experiences in programmatic display.

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Ad Gallery

How it Works

A familiar interaction. A more qualified click.

Opening frame – The first frame shows an optional video, brand message(s) in a chat bubble, and two or three button options. It’s a messaging interface, meaning users already know how to use it.

In-ad Exploration – The user taps a button and the ad responds with content tailored to what they selected , such as product details, features, or offers. They can keep exploring at their own pace, selecting the topics that interest them most.

A more qualified exit When the user is ready, they click through to the landing page from the section most relevant to them. By the time they arrive on your site, they’ve already told you what they care about. That makes the exit click worth more than a standard display click.

In the Wild

Built for any category, objective, or market.

Here are some samples of what’s run across brands, categories, and markets.

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Format Details

Sizes, variants, and what we recommend

RECOMMENDED

300×600

BMW iX - 300x600 conversational display ad

The 300×600 is the format at its best. The vertical canvas gives the conversation room to breathe — more space for content, more screens to explore, and a deeper journey before the exit click. This is the size we always recommend first.

ALSO AVAILABLE

300×250

The 300×250 works well for campaigns where reach and scale take priority. The conversational journey is shorter by necessity, but it runs in the same placements as any standard display unit and activates the same way.

ALSO AVAILABLE

Dynamic Text Input

An AI-powered open text field for the 300×600 format that lets users ask questions and get instant answers. Book a demo to see the full details.

What Conversational Ads Deliver

Engagement that means something

Deep in-unit exploration

Users move through product information, features, and offers without leaving the page. The average session inside a Conversational Ad runs well over 45 seconds — longer than most standard display units hold attention at all.

A more qualified exit click

By the time a user clicks through to your landing page, they’ve already told you what they care about. That’s a fundamentally different kind of click than a standard display unit generates.

Richer optimization signals

Every tap, path, and drop-off is captured as an interaction signal. You can see which content resonated, where users went deep, and where they lost interest — and use that to make the next flight smarter.

Video view efficiency from the start

The first frame supports video. That means every Conversational Ad impression also delivers a video view on premium open web inventory — at display CPMs rather than video CPMs.

Proven in Market

Conversational Ads delivered a 10x engagement rate for Oreo

Oreo

“When we work with brand teams like Oreo’s, it’s to ensure the customer’s conversational ad experience is fluid, engaging and, above all else, human. This approach results in consumers spending more than 45 seconds interacting with an ad.”

~ Danny Greeff, Founder, RebelRebel

Campaign Results:

10x engagement rate vs. CPG industry benchmark

1.5 million unique users reached in two weeks

92% of engaged users clicked through to the landing page

Read the Case Study

Let us show you exactly how AdChat works

Hundreds of campaigns in, we know what works.
A 45-minute conversation is all it takes to show you.

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