VideoPlus Ads

Video-level impact at display CPMs

VideoPlus is a single-frame unit. Video plays automatically, brand copy sits below it, and CTA buttons anchor the bottom. It’s the most direct way to extend your existing TV, CTV, Instagram, TikTok, or YouTube video assets to the programmatic open web.

People spend an average of 6 hours 38 minutes online each day. Less than two and a half hours of that is on social platforms. Most video budgets follow the minority. VideoPlus reaches the majority — at display CPMs rather than video CPMs.

Give us your video files, a headline, and button text. We handle the rest.

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How it Works

One frame, three elements

Video fills the frame and plays automatically. A headline builds context or states the offer. CTA buttons sit below. The layout shifts depending on the video format. Vertical 9:16 video fills the entire 300×600 and the buttons overlay it directly. But the three elements stay the same regardless of size or format.

Interaction is minimal by design: play, mute, rewind, click.

Video – Plays automatically and grabs attention before a user has decided whether to engage. In most formats, video occupies the upper portion of the frame. With vertical 9:16 video in a 300×600, it fills the entire unit and the CTA buttons overlay it directly.

Headline – Copy that builds brand context, states the offer, or does both. Not every layout includes one, but when it’s there it moves a viewer from awareness to consideration.

CTA buttons – One or more buttons with exit URLs. Always present regardless of format or size. By the time a user clicks, they’ve seen the product and read the context. That’s a more informed click than a standard display unit generates.

Sizes and Formats

VideoPlus Ads run in multiple sizes

Most clients start with the 300×600. It gives the format the most room to work. If you have 16:9 video, we can extend the same creative to the 300×250 and 970×250 with minimal additional work.

RECOMMENDED

300×600

The primary size. Works with vertical 9:16 video, which fills the entire frame with the CTAs overlaid, a square 1:1 video or a 16×9 video with the headline and buttons below. More canvas means more impact.

ALSO AVAILABLE

300×250

Works with 16:9 video. A compact unit well suited to scale and reach. The three-element structure stays the same, just in a smaller frame.

ALSO AVAILABLE

970×250

Works with 16:9 video. A desktop leaderboard placement. The video sits on the left side of the frame with copy and CTAs to the right. High visibility above the fold.

Seamless Activation

Three inputs. We handle the rest.

VideoPlus is designed for fast activation. There’s no complex content architecture, no back-and-forth on copy structure, and no lengthy production process. Tell us what you want to say and give us the video. We’ll build the unit, publish it to your CM360 account, and set up the Deal ID for activation in your DSP.

What you provide:

Your existing video files (from TV, CTV, or social campaigns) in the aspect ratio that matches your target sizes. In most cases no re-editing or reformatting is required.

A headline, either as a graphic file built to our specs in your brand font, or as copy and brand font files so we can create it for you.

Button text and exit URLs.

What we build:

Ready to serve VideoPlus ads published directly to your CM360 (or equivalent ad server) account.

PMP Deal ID for activation in your DSP of choice.

Fast activation

Light creative lift for your team. No complex content architecture, no lengthy production process.

Modular creative

One set of assets covers multiple sizes. Adding another size or placement is straightforward.

Video view efficiency

VideoPlus delivers video views on premium open web inventory at display CPMs, typically one quarter to one fifth the cost of standard video buys.

Let us show you exactly how AdChat works

Hundreds of campaigns in, we know what works.
A 45-minute conversation is all it takes to show you.

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