Winner: Best Use of Content Involving Artificial Intelligence
AdChat’s conversational display ads, a Messenger integration, and a conversational landing page worked together to drive in-store and online sales for Troy-Bilt at The Home Depot.
Conversational Display Ads
Engage prospects, capture leads, and drive sales with personalized conversational display ads.
Designed to be easily integrated into any programmatic buy, our conversational ad format is built from the ground up to IAB-standard HTML5 specifications.
Offering seamless compatibility with leading ad servers, DSPs, SSPs, and exchanges.
Ad Stack Integration
Our conversational ad format is built to IAB HTML5 standards, ensuring seamless integration with all leading ad servers, DSPs, SSPs, and exchanges.
The workflow is straightforward: we develop the HTML ad, then deploy it to your preferred 3rd-party ad server. With DCM/Campaign Manager, this process is fully automated. For other ad serving platforms, we’ll work with whatever tools are required for integration. Alternatively, we can handle ad serving and provide you with an ad tag.
Our ad format has run on every major DSP (including DV360, The Trade Desk, AppNexus, MediaMath, Amobee, and more) and on every major exchange. We’ve also worked directly with publishers to serve our format through SSPs, like Google Ad Manager.
Conversational SOCIAL Ads
Create engaging conversations for your campaigns in any social app.
Replace static, low-engagement landing pages with engaging, conversational social ads.
Our conversational interface loads instantly and seamlessly, right in the app your audience is using. It’s triggered by any social ad or organic post.
Personalized Ad Content
Our ad format uses conversational AI to give consumers the specific information they’re looking for, instantly. It’s an engaging, personalized alternative to the ‘one size fits all’ approach of standard display ads and landing pages.
Analytics and Insights
Metrics That Matter
On all campaigns, we track the metrics that matter for conversational AI:
- Count of unique user conversations.
- Avg. time spent per conversation.
- Avg. count of messages per conversation.
- Tracking of all messages sent.
- Exits to external URLs.
- Collect and enrich 1st-party data
- Pixel/track specific user preferences for 1st-party data profiles.
- Optimize and inform creative based on audience behavior.
Summary reports are sent via email on a schedule of your choice and include a link to the full reporting dashboard.
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