AdChat is a Certified Climate Neutral Company
We’re committed to reducing the environmental impact of our internal company operations and the ad tech supply chain.
Minimizing the impact of carbon emissions from our digital advertising platform is one small step we can take to make a difference. We’ve gone a step beyond carbon neutrality to become 100% Climate Neutral.
The projects we support significantly impact reforestation, afforestation, and conservation. All projects are third-party verified offset projects under the Plan Vivo Foundation and Verified Carbon Standard certifications.
Protecting The Khasi Hills Community Forests
Khasi Hills, Meghalaya, India
Restoring Luangwa Community Forests
Nyimba District, Lusaka Province, Republic of Zambia
Protecting the Amazon rainforest
What’s the difference between Carbon Neutral and Climate Neutral?
Climate neutrality is comparable to carbon neutrality in that a company’s overall emissions output achieves net-zero. AdChat realizes this goal through the purchase of carbon offset credits. But climate neutrality also includes eliminating other harmful gases beyond carbon, including methane and nitrous oxide.
The carbon offset credits must be certified as having reduced or avoided greenhouse gas emissions through science-based analytical standards and verification programs. One carbon credit represents one metric ton of CO2e reduced, removed, or avoided. Offsetting can be achieved by a combination of factors, including decarbonizing electricity grids, reducing and avoiding deforestation, improving energy efficiency, reconverting soil, protecting biodiversity, and applying frontier technology to sequester CO2 from land, air, and sea.
Local communities – often in developing countries – also benefit from carbon offsetting projects. Offsetting plays a crucial role in global efforts to halve emissions. It allows businesses to participate in the fight against climate change immediately.
Greenhouse gas emissions impact every community, and carbon offset projects vary in location and scientific methodology. These projects cancel out emissions by capturing or destroying them – or by preventing emissions from being released in the first place. Each carbon offset represents the reduction, destruction, or capture of one metric ton of carbon dioxide equivalent emission (CO2e).