Hi! 👋 We’re AdChat.
We’re a passionate team scattered across the globe, united by a common purpose: to revolutionize programmatic display advertising through personalized conversations. Our mission is clear – creating advertising that captures attention and delivers outstanding results for brands.
Read on to discover our unique story and journey… 👇
The Backstory: Bland old banners and skip-button-happy video ads
For too long, the programmatic industry focused on bringing efficiency and cost-savings to the trading, targeting, and activation process. Consumers were an afterthought – if they were even thought about at all.
The advertising industry found itself in a predicament – saturated with dull standard display ads and video ads that get skipped before the 5-second mark. With abysmally low engagement rates, most ads are ignored before they even have a chance to say hello. The consumer experience had taken a back seat for far too long.
Somewhere along the way, effectiveness took a back seat to efficiency.
It was high time for a change.
Putting the Consumer First
We started AdChat to redefine creativity in the programmatic advertising landscape. Our mission is simple yet profound: put the user experience first. We envisioned a world where consumers are treated with respect and where advertising is an experience worth having.
Our journey began with a deep-seated belief that great user experiences could coexist with exceptional results for brands. We wanted to craft a narrative that bridges the gap between brands and their audience. AdChat was born from the idea that advertising could be a conversation, not just a broadcast. Hence the birth of messaging-based ads.
Core Benefits of AdChat
Tailored for Every User
Personalization in conversational display ads is a potent tool for increasing relevance and user engagement, as consumers naturally prefer to engage with content that aligns with their preferences, behaviors, and needs.
Data Insights: Understanding Your Audience
Data is gold, and AdChat is an insight engine. We gather valuable interaction data on user behavior, preferences, and responses. This wealth of information empowers brands to refine their strategies, making each campaign more effective than the last.
Improved Engagement and Click Rates
Why settle for a banner ad that’s easy to ignore? Conversational ads are designed to engage. Users are likelier to interact with a conversation, leading to higher engagement and click rates. AdChat’s approach means more users taking action – researching, signing up, purchasing, or scheduling that test drive.
Brand Building: Engage to Connect
Conversational display ads foster deeper connections with users. We see this brought to life through long interaction times in our ads. Positive experiences lead to brand loyalty, turning first-time customers into lifelong advocates.
Easy Implementation for Brands and Agencies
None of this does much good if it’s hard to implement. We’ve done a lot of work to make it easy to run our ads:
- ‘White glove’ managed service. We can build the entire ad experience under your direction or work with your creative agency to get ads created quickly. Most ads are campaign-ready in just 5-10 days from the initial kick-off.
- AdChat plays nicely with the entire programmatic supply chain, from ad servers to DSPs, to exchanges and inventory sources.
- We’re media agnostic. You implement your targeting theory in your DSP of choice. Our ad formats run just like any other display ad in your campaigns.
- No vendor onboarding. Seamlessly launch our ad formats within any existing or new programmatic campaign using a straightforward programmatic Deal ID. Our small CPM fee is collected from publishers as a campaign runs.
If you’re a brand or agency looking to enhance user engagement, harness data insights, boost CTR, cultivate a stronger brand, and simplify the implementation process, AdChat is your solution.