Engage prospects, capture leads, and drive more sales with AdChat’s conversational display ad format.

Deploy in any programmatic buy using your current AdTech stack.

Dell conversational display ad
Conversational display ad personalization

Personalized Ad Content

AdChat’s conversational display ads utilize the #1 preferred method consumers choose to communicate with a business: messaging.

Our ad format uses conversational AI to give consumers the specific information they’re looking for, instantly. It’s an engaging, personalized alternative to the ‘one size fits all’ approach of standard display ads and landing pages.

How Conversational Display Ads Work

Consumers can engage in a conversation in two primary ways:

Typing into a text input field, as with any messaging or texting app.

Conversational ad text input field

Clicking buttons to follow one or several pre-defined paths.

AdChat conversational display ad decision tree

Usually, we combine these methods in an ad, allowing consumers to click through to specific information, or directly ask a question. However, it is possible to disable the text input capability if there are legal or privacy concerns.

Response Formats

Our ads feature a standard set of response formats. These can be combined in any way to make up a single response. AdChat can also develop custom components, like lead-gen forms, to integrate into the conversation flow.

Conversational Display Ad Response Formats
End-to-end production

End-to-End Production & Deployment

AdChat is a managed platform. We build the conversational experience for you – to match the strategy, goals, and KPIs for your campaign.

Generally, we work from a brief (and supporting materials) to build conversational ads from the ground up. But we’re just as comfortable partnering with a creative agency or internal team to define the conversation flow and flesh out the copy, design, and development.

Ad Stack Integration

Our conversational ad format is built to IAB HTML5 standards, ensuring seamless integration with all leading ad servers, DSPs, SSPs, and exchanges.

The workflow is straightforward: we develop the HTML ad, then deploy to your preferred 3rd-party ad server. With DCM/Campaign Manager, this process is fully automated. For other ad serving platforms, we’ll work with whatever tools are required for integration. Alternatively, we can handle ad serving and provide you with an ad tag.

Our ad format has run on every major DSP (including DV360, The Trade Desk, AppNexus, MediaMath, Amobee, and more) and on every major exchange. We’ve also worked directly with publishers to serve our format through SSPs, like Google Ad Manager.

AdChat Demand and Supply Side Integrations
Conversational Advertising for Social Campaigns

Looking For More Channels & Formats?

AdChat is a ‘build once, deploy everywhere’ platform. One conversational experience can be deployed across multiple channels to maximize reach and engagement, wherever your audience may be:

Conversational Social Ads
Shoppable Ads (coming soon!)

Convert more prospects and talk to more customers with conversational advertising.