Conversational Display Ads
Engage prospects, capture leads, and drive sales with personalized conversational display ads.
Deploy in any programmatic buy using your current AdTech stack.
Ad Stack Integration
Our conversational ad format is built to IAB HTML5 standards, ensuring seamless integration with all leading ad servers, DSPs, SSPs, and exchanges.
The workflow is straightforward: we develop the HTML ad, then deploy it to your preferred 3rd-party ad server. With DCM/Campaign Manager, this process is fully automated. For other ad serving platforms, we’ll work with whatever tools are required for integration. Alternatively, we can handle ad serving and provide you with an ad tag.
Our ad format has run on every major DSP (including DV360, The Trade Desk, AppNexus, MediaMath, Amobee, and more) and on every major exchange. We’ve also worked directly with publishers to serve our format through SSPs, like Google Ad Manager.
End-to-End Production & Deployment
AdChat is a managed platform. We build the conversational experience for you – to match the strategy, goals, and KPIs for your campaign.
Generally, we work from a brief (and supporting materials) to build conversational ads from the ground up. But we’re just as comfortable partnering with a creative agency or internal team to define the conversation flow and flesh out the copy, design, and development.
How Conversational Display Ads Work
Consumers can engage in a conversation in two primary ways:
Typing into a text input field, as with any messaging or texting app.
Clicking buttons to follow one or several pre-defined paths.
Generally, these methods in an ad, allowing consumers to click through to specific information, or directly ask a question. However, some clients prefer removing the text input capability if there are legal or privacy concerns.