Engage your audience 🔥
AdChat’s conversational display ad format utilizes the #1 preferred method of communication for consumers: messaging.
Conversational AI gives consumers the specific information they’re looking for instantly, keeping them engaged and increasing the likelihood of taking action. It’s a personalized alternative to the ‘one size fits all’ approach of standard display ads and landing pages.
- Personalized Experiences – Content is tailored to individual user preferences, leading to high levels of engagement and ‘active attention.’
- Intuitive Design Patterns – A friendly UI that looks and feels like the messaging apps consumers use daily.
- Full-funnel Capability: Ad content can be ‘tuned’ to meet specific KPIs, from awareness to conversion.
Analytics and Insights
Unlock valuable data 📈
- Depth of Measurement – AdChat delivers a depth of measurement and insights unmatched by other digital ad formats.
- Zero-party/Declared Data – Gather accurate and actionable data on target audience content preferences and intent.
- Active Attention/Time Spent – See how much time consumers spend actively engaging with ad content before exiting.
- Consumer Journey Measurement – Understand the most common paths users take to navigate and exit the ad experience.
Ad Stack Integration
Execute with ease 😊
AdChat offers painless production, speed to market, and seamless compatibility with the entire adtech supply chain.
- Fully Managed Service – ‘White glove’ service, with complete creative services (if required) and rapid development time.
- Plug and Play – AdChat is fully integrated with leading ad serving platforms, DSPs and exchanges/SSPs.
- Programmatic Deal ID – A hassle-free method to access premium, curated, contextually-aligned inventory.
Our conversational ad format is built to IAB HTML5 standards for eamless integration into any programmatic buy.
The workflow is straightforward: we develop the HTML ad, then deploy it to your preferred 3rd-party ad server. With DCM/Campaign Manager, this process is fully automated. For other ad serving platforms, we’ll work with whatever tools are required for integration. Alternatively, we can handle ad serving and provide you with an ad tag.
Our ad format has run on every major DSP (including DV360, The Trade Desk, AppNexus, MediaMath, Amobee, and more) and on every major exchange. We’ve also worked directly with publishers to serve our format through SSPs, like Google Ad Manager.
Production & Deployment
AdChat is a fully managed platform. We build the conversational experience for you, handling end-to-end production and deployment – to match the strategy, goals, and KPIs for your campaign.
Generally, we work from a brief (and supporting materials) to build conversational ads from the ground up. But we’re just as comfortable partnering with a creative agency or internal team to define the conversation flow and flesh out the copy, design, and development.
How Conversational Display Ads Work
Consumers can engage in a conversation in two primary ways:
Typing into a text input field, as with any messaging or texting app.
Clicking buttons to follow one or several pre-defined paths.
Generally, these methods in an ad, allowing consumers to click through to specific information, or directly ask a question. However, some clients prefer removing the text input capability if there are legal or privacy concerns.