Conversational Display Ads
A personalised, messaging-based user experience that’s intuitive for consumers.
Conversational display ads utilize the #1 preferred method of communication for consumers: messaging.
Built to IAB HTML5 standards for effortless integration into any programmatic buy, our conversational ad format delivers a level of engagement that traditional ads can’t match.
Offering seamless compatibility with leading ad servers, DSPs, SSPs, and exchanges.
Analytics and Insights
Metrics That Matter
Unlock valuable consumer insights with data on consumer behavior, preferences, and intent.
AdChat’s conversational ad formats collect non-PII zero-party/declared data to allow advertisers to better understand their target audiences, optimize campaigns, and enrich first-party data.
Our dashboards include reporting on the following:
- Count of unique user sessions/conversations.
- Avg. ‘active attention’ (time spent) per conversation and granular breakdown of active attention time.
- User flow/path metrics.
- Carousel engagements.
- Exits to external URLs.