High-attention creative and a curated supply path, built to work together
AdChat combines high-attention creative, curated PMPs, and simple activation through your existing ad stack, so you can drive stronger engagement without production fees or workflow friction.
Here‘s what goes into every AdChat campaign, and what you get back from it
Every campaign combines attention-driving creative with curated supply, then turns engagement and delivery data into clear recommendations for the next flight.
Creative built for attention
AdChat turns passive display impressions into active engagement with interactive and video-led formats built from your existing creative assets.
Supply built for media quality
Campaign-specific PMPs help more of your spend reach quality inventory before the open exchange, with cleaner supply and a stronger signal to your DSP.
Insights built for action
Campaign reporting turns engagement and delivery data into clear recommendations that help sharpen the next flight.
Agencies that know programmatic best choose AdChat
Video-first ad formats that reach open web audiences at a fraction of video CPMs
Most programmatic formats compete for a fraction of a second of attention. AdChat’s formats are designed to hold it, and generate engagement signals you can learn from.
VideoPlus Ads
Extend your TV, CTV, or social video assets to premium programmatic display and get video views at display CPMs. Available in 16:9, 1:1, and 9:16.
Conversational Ads
A chat-style ad unit that guides users through product information, features, and CTAs at their own pace. Built for exploration and consideration.
Better supply, before the open exchange
AdChat curated PMPs help more of your spend reach quality inventory, with first-look auction access and a cleaner media path that gives your DSP a stronger signal.
Your campaigns generate insights you’re not seeing
AdChat connects creative interaction behavior with supply and delivery performance. You get a clear picture of what worked, what didn’t, and exactly what to change on the next flight.
The hardest part is booking the demo
We handle the heavy lifting from the start. Format recommendations, creative guidance, activation, and optimization are all part of the engagement. And because AdChat is paid via exchange revenue share, there are no production fees, no invoices, and no vendor onboarding to slow things down.
Step 1 — Ad Format
We recommend the right format for your objective and can help shape the creative, or provide guidelines to your creative team. If you have existing video assets from TV, CTV, or social campaigns, they’ll often work directly in VideoPlus with no additional production required. Once it’s built, we publish directly to your CM360 account, or equivalent ad server, so it fits straight into your existing workflow.
Step 2 — Activation
The campaign activates through a standard PMP Deal ID in your DSP. We’re DSP agnostic, so it works with whatever you’re already running. No new contracts, no new vendors.
Step 3 — Insight + Measurement
As the campaign runs, AdChat tracks interaction behavior inside the ad alongside supply and delivery performance, giving you a live view of what’s working.
Step 4 — Optimization
Post-campaign diagnostics produce specific recommendations for the next flight. Each campaign makes the next one more efficient.
No new vendors. No new workflow. Just better performance
Real campaigns with real results
Brand:
Objective:
Drive engagement and purchase consideration during Ramadan in Morocco, using a conversational ad format to connect shoppers with Oreo dessert recipes.
Results:
Brand:
Leading consumer electronics brand
Objective:
Lower the cost of acquiring new customers for a hardware subscription service, using a conversational ad format to move existing customers toward enrollment.
Results:
Brand:
Objective:
Drive awareness of the new 4-Series and generate qualified test drive appointments across 7 markets in the Middle East, in Arabic and English.
Results:
Let us show you exactly how AdChat works
Hundreds of campaigns in, we know what works.
A 45-minute conversation is all it takes to show you.
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