High-attention creative on curated supply, tuned flight after flight

AdChat activates through a standard deal ID in your DSP and serves through your ad server. There are no IOs or production fees since we’re paid through exchange revenue share.

How it Works
How it works

What goes into every AdChat campaign, and what you get back

We run creative on curated supply, then turn the engagement and delivery data into specific changes for the next flight. Every campaign sharpens the next.

Creative built for attention

programmatic display creative formats

Two interactive formats, VideoPlus Ads and Conversational Ads, built from the assets you already have. They earn engagement on the page instead of competing for a fraction of a second of attention.

Supply built for quality

Curated PMP

Campaign-specific PMPs put more of your spend on quality inventory before the open exchange. Cleaner supply going in gives your DSP a stronger signal to bid on.

Insights built for action

Programmatic performance charts

Reporting ties in-ad engagement to supply and delivery, so you can see what worked and what to change. Every campaign enhances the next.

Explore the details

Agencies that know programmatic best choose AdChat

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Trusted on campaigns for leading brands including

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High-attention creative

Two formats built to earn attention

Most programmatic formats compete for a fraction of a second of attention. AdChat’s formats are designed to hold it, and generate engagement signals you can learn from.

Engagement that comes from interaction, not just a view
Video views at display CPMs, on open web inventory
Signals from the ad that feed the next flight’s creative
L'Occitane VideoPlus Ads

VideoPlus Ads

Extend your TV, CTV, or social video assets to programmatic display and get video views at display CPMs. Available in 16:9, 1:1, and 9:16.

Explore VideoPlus Ads
AdChat Conversational Ads

Conversational Ads

An interactive format with sections built around different product messages. Best for exploration and education.

Explore Conversational Ads
Curated supply path

Curated supply, before the open exchange

AdChat curated PMPs put more of your spend against quality inventory, with first-look auction access. Cleaner supply going in gives your DSP a stronger signal to bid on.

More of your spend on quality inventory
First-look access before the open auction
Cleaner path, stronger signal
Explore the Supply Path
Curated supply path lens
Iceberg
Insight + optimization loop

Your campaigns generate insights you’re not seeing

AdChat connects creative interaction behavior with supply and delivery performance. You get a clear picture of what worked, what didn’t, and exactly what to change on the next flight.

Interaction analytics beyond click and impression
One view across creative and PMP performance
Post-campaign diagnostics with specific steps
Each flight builds on the last
Explore Insight + Optimization

How a campaign comes together

We handle the creative build work, the trafficking, and the optimization. Because we’re paid through exchange revenue share, there are no production fees, no contracts, and no onboarding to slow a first campaign down.

Step 1: Ad format

We recommend the format that fits your objective and either shape the creative or give your team guidelines. Existing TV, CTV, or social video often runs directly in VideoPlus Ads with no new production. We publish to your CM360, or your preferred ad server, so it fits your existing workflow.

Step 2: Activation

The campaign runs through a standard PMP deal ID in your DSP. We’re DSP agnostic, so it works with whatever you’re already on. No new contracts, no new vendors.

Step 3: Insight and measurement

As the flight runs, we track what people do inside the ad alongside supply and delivery, so you have a live read on what’s working.

Step 4: Optimization

Post-campaign diagnostics turn that into specific changes for the next flight. Every campaign sharpens the next.

Let’s talk
Proven in Market

Real campaigns with real results

Brand:

Oreo logo

Objective:

Drive engagement and purchase consideration during Ramadan in Morocco, using a conversational ad format to connect shoppers with Oreo dessert recipes.

Results:

10x engagement rate vs. CPG industry benchmark
1.5 million unique users reached in two weeks
Average interaction time of 50 seconds
92% of engaged users clicked through to the landing page
Consumer electronics
Subscription Activation

Brand:

Leading consumer electronics brand

Objective:

Lower the cost of acquiring new customers for a hardware subscription service, using a conversational ad format to move existing customers toward enrollment.

Results:

$22.26 cost per acquisition, outperforming native placements
95% of engaged users exited to the enrollment page
42 million video views
Average engagement time of 1:05
Incremental budget allocated based on performance
Automotive Consideration

Brand:

BMW logo

Objective:

Drive awareness of the new 4-Series and generate qualified test drive appointments across 7 markets in the Middle East, in Arabic and English.

Results:

37,620 consumers initiated conversations with the ad
47% clicked through to the landing page
Outperformed every other campaign activation on test drive bookings
Top area of interest: Exterior Design at 37.5%, followed by Driving Dynamics at 32.7%
BMW 4-Series Coupé

See it on your own campaign

Hundreds of campaigns in, we know what works.
A 30-minute conversation is all it takes to show you.

Book a Demo
Resources

Fresh takes on programmatic performance for media teams

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