by Michael Gramlow | Jan 28, 2025 | AdChat Personas, Contextual Audiences, Contextual Targeting
In this guide, we’ll explore why behavioral targeting is falling short, the true cost of missed mobile audiences, and how contextual targeting offers a smarter, future-proof alternative for today’s programmatic campaigns. Whether you’re a media agency looking to...
by Michael Gramlow | Jan 6, 2025 | AdChat Personas, Contextual Audiences, Contextual Targeting
Introduction Understanding Contextual Audiences Programmatic advertising utilizes contextual audiences to target ads by considering the unique context of web pages or applications, rather than relying on personal data or user browsing histories. This approach has...
by Michael Gramlow | Dec 17, 2024 | Conversational Advertising
Welcome to your go-to guide for mastering conversational advertising in 2025. In this guide, you’ll find the essential knowledge and practical tactics needed to boost engagement and maximize your ROI. Whether you’re just getting started or looking to...
by Michael Gramlow | Nov 1, 2024 | Conversational Advertising
Conversational display ads were a key ingredient in engaging with consumers. Working with Google, and our partner in South Africa, RebelRebel, AdChat built a fun, intuitive recipe recommendation engine to coincide with Ramadan. Dessert is an essential course during...
by Michael Gramlow | Nov 3, 2023 | Conversational Advertising
ery click, interaction, and conversion is a vital piece of the puzzle that shapes the success of your programmatic display campaigns. In this comprehensive guide, we’ll delve into the essential elements that can boost your conversion rates and show you how to...
