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This is the most comprehensive guide you’ll find on conversational advertising. If you’re currently running some combination of programmatic display ads, social campaigns, and static landing pages – this guide will teach you everything you need to know about how conversational advertising works, how to put it into action, and most importantly, answer one simple question: “How can …

Conversational Advertising: The Definitive Guide [2019] Read More »

This post covers how AdChat’s conversational advertising platform – using Messenger, conversational display ads, and landing pages – helped drive in-store and online sales results for Troy-Bilt’s ‘Ask Troy’ AI-based program for yard enthusiasts. Engaging In-market Consumers When it comes to lawn and garden care, today’s homeowners – particularly yard enthusiasts – have lots of questions: Which lawn mower should …

Best Use of Content Using Artificial Intelligence – 2019 Content Marketing Awards Read More »

When Google rebranded its ad platforms (Adwords, Doubleclick, etc.) last year, the naming conventions were a little confusing. Google Ads and Google Ad Manager sound like they should be pretty similar – or maybe even the same thing – or at least closely related? Alas, they are not. What we needed was a single reference …

Google Ad Platform Rebrand [Infographic] Read More »