by Michael Gramlow | Jan 28, 2025 | AdChat Personas, Contextual Audiences, Contextual Targeting
In this guide, we’ll explore why behavioral targeting is falling short, the true cost of missed mobile audiences, and how contextual targeting offers a smarter, future-proof alternative for today’s programmatic campaigns. Whether you’re a media agency looking to...
by Michael Gramlow | Jan 6, 2025 | AdChat Personas, Contextual Audiences, Contextual Targeting
Introduction Understanding Contextual Audiences Programmatic advertising utilizes contextual audiences to target ads by considering the unique context of web pages or applications, rather than relying on personal data or user browsing histories. This approach has...
