by Michael Gramlow | Mar 12, 2025 | Uncategorized, AdChat Personas, Contextual Audiences, Contextual Targeting
Programmatic advertising has relied on AI-driven automation for years—but something new is emerging. While the industry’s attention has mostly been on generative AI (tools that create text, images, and videos), another form of AI is quietly transforming how campaigns...
by Michael Gramlow | Jan 28, 2025 | AdChat Personas, Contextual Audiences, Contextual Targeting
In this guide, we’ll explore why behavioral targeting is falling short, the true cost of missed mobile audiences, and how contextual targeting offers a smarter, future-proof alternative for today’s programmatic campaigns. Whether you’re a media agency looking to...
by Michael Gramlow | Jan 12, 2025 | AdChat Personas, Contextual Audiences, Contextual Targeting
Introduction Understanding Contextual Audiences Programmatic advertising utilizes contextual audiences to target ads by considering the unique context of web pages or applications, rather than relying on personal data or user browsing histories. This approach has...
