Campaigns and outcomes
Brand
Oreo
Objective
Drive engagement and purchase consideration during Ramadan in Morocco by connecting shoppers with Oreo dessert recipes through a conversational ad.
Format
300×600 Conversational Ad
Approach
We built the unit around Oreo dessert recipes, with sections people could tap through to find the ones that fit how they were baking for Ramadan. Each tap told us which recipes were landing, so the engagement signal pointed to what shoppers actually cared about rather than what we assumed going in.
Results
Outcome
Oreo’s Ramadan campaign became one of the more cited examples of conversational advertising performance, recognized by Think with Google as a benchmark for the format. Oreo has since run it again in Morocco and extended it across MENA.
Brand
Leading consumer electronics brand
Objective
Lower the cost of acquiring new customers for a hardware subscription service, using a conversational ad to move existing customers toward enrollment.
Format
300×600 and 300×250 Conversational Ads with video
Approach
We built the unit around the subscription offer and let people tap through to the information that mattered to them before landing on enrollment. The video carried the pitch and the interaction did the qualifying, so the users who exited to the enrollment page were the ones who had already worked through the offer inside the ad.
Results
Outcome
The first flight performed well enough that the agency recommended a budget extension for a second. The campaign has run across multiple flights since, with incremental budget allocated each time based on results.
Brand
BMW
Objective
Drive awareness of the new 4-Series and generate qualified test drive appointments across seven markets in the Middle East, in Arabic and English.
Format
300×600 Conversational Ads with :30 video first frame and in-ad test drive booking capability
Approach
The Conversational format let people move through the 4-Series story and surface which areas of the car they cared about, and the in-ad booking gave interested users a path to a test drive without leaving the unit.
Results
Outcome
BMW has since run the format across additional models and markets. Two languages, seven markets, one unit that carried both.
