Programmatic Advertising Case Studies

Case Studies

Real campaigns with real results

Programmatic Advertising Case Studies

Brand:

Objective:

Drive engagement and purchase consideration during Ramadan in Morocco by connecting shoppers with Oreo dessert recipes through a conversational ad experience.

Format:

Conversational Ad, 300×600

Results:

10x engagement rate vs. CPG industry benchmark

1.5 million unique users reached in two weeks

50 seconds average interaction time

92% of engaged users clicked through to the landing page

Outcome:

Oreo’s Ramadan campaign became one of the most cited examples of conversational advertising performance, recognized by Think with Google as a benchmark for the format.

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Subscription Acquisition

Brand:

Leading consumer electronics brand

Objective:

Lower the cost of acquiring new customers for a hardware subscription service, using a conversational ad format to move existing customers toward enrollment.

Formats:

Conversational Ads with :30 video first frame, 300×600, 300×250

Results:

$22.26 cost per acquisition, outperforming native placements

95% of engaged users exited to the enrollment page

42 million video views

Average engagement time of 1:05

Incremental budget allocated based on performance

Outcome:

Performance in the first flight was strong enough that the agency recommended a budget extension for a second flight. The campaign has since run across multiple flights, with incremental budget allocated each time based on results.

Automotive Consideration

Brand:

Objective:

Drive awareness of the new 4-Series and generate qualified test drive appointments across 7 markets in the Middle East, in Arabic and English.

Format:

Conversational Ads with :30 video first frame and in-ad test drive booking capability, 300×600

Results:

37,620 consumers initiated conversations with the ad

47% clicked through to the landing page

Outperformed every other campaign activation on test drive bookings

Top area of interest: Exterior Design at 37.5%, followed by Driving Dynamics at 32.7%

Format:

AdChat outperformed every other activation in the campaign on test drive bookings, across 7 markets and two languages. BMW has since run multiple campaigns on the format across additional models and markets.