Conversational Ads

Tell a rich story in a single ad

Proven in market

Conversational Ads delivered a 10x engagement rate for Oreo

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Oreo

“When we work with brand teams like Oreo’s, it’s to ensure the customer’s conversational ad experience is fluid, engaging and, above all else, human. This approach results in consumers spending more than 45 seconds interacting with an ad.”

Campaign Results:

10x engagement rate vs. CPG industry benchmark
1.5 million unique users reached in two weeks
92% of engaged users clicked through to the landing page
How it works

Let people choose what they want to explore

Start with a choice
The opening frame introduces your brand and gives people a few options. It can also include video.
Follow their interests
People tap to open the information that interests them, moving through the ad at their own pace.
Take the next step
Calls to action take people from the ad to relevant pages on your site.
AdChat Conversational ads
Format details

Sizes and variants

300×600

BMW iX - 300x600 conversational display ad

Our recommended size gives your message more room, with a vertical layout that gives people space to explore different sections.

300×250

BMW 300x250 conversational display ad

A compact option for standard display placements, with the messaging-style interaction adapted to a smaller space.

Dynamic Text Input

An open text field on the 300×600 where users type a question and get an answer back. Book a demo to see it live.

Getting started

Run Conversational Ads through your existing DSP

We build the ad using your campaign’s messaging and visual assets, working directly with your creative team or agency when needed. Once the ad is approved, we traffic it to your ad server and provide a PMP deal ID for activation in your DSP.

No production fees, IOs, contracts, or agency-side invoices.

Explore all ad formats

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