Programmatic display that makes complex HCP and DTC information easier to explore
Launch product claim, reminder, help-seeking, and public health campaigns with formats that support ISI, fair balance, and MLR requirements.
Create richer experiences without changing your media workflow
AdChat brings richer creative experiences to healthcare programmatic advertising without changing how your team buys media.
Interactive display formats
Digital experiences that help audiences engage with complex information. Support product claim, reminder, help-seeking, and public health campaigns.
Message-level insights
Measure which messages people explore, where they spend time, the paths they take, and where they click out.
Flexible activation
Keep your existing DSP, ad server, and targeting. AdChat adds richer creative and message-level engagement without changing your existing workflow.
Built for healthcare requirements
Healthcare advertising requires formats and workflows that support review and disclosure.
Designed to help audiences explore complex information
Three creative formats give audiences different ways to explore and engage with your message.
Conversational Ads
Conversational Ads create an intuitive, messaging-style experience that audiences can explore at their own pace. They choose the sections most relevant to them, rather than scrolling through every message in one frame.
StepThrough Ads
StepThrough Ads create a simple, step-by-step experience that guides audiences through a story at their own pace. Each card builds on the last, making the format a natural fit for clinical data, dosing, and other structured stories.
VideoPlus Ads
VideoPlus Ads create an interactive video experience that lets audiences choose what to explore next. They watch the video, then follow the path that matters most to them.
Disclosure designed into the experience
Our formats can support different disclosure requirements. Placement and interactions are shown in the review-stage mockups, so your MLR team can see how they’ll work before the final ad is built.
Support across HCP and DTC campaigns
From product education to disease awareness and public health initiatives, AdChat formats adapt to different messages, audiences, and regulatory needs.
Understand which messages audiences choose to explore
AdChat captures message-level engagement, showing which sections audiences explore and which information they interact with.
Conversational Ads can report engagement across key messages and sections, showing which information audiences choose to explore within the experience. For product campaigns, this can include areas such as efficacy, dosing, safety, and supporting information.
These insights help teams understand which messages resonate and inform future creative decisions.
How we work alongside your MLR review
A structured workflow that fits your existing MLR process, with clear inputs and deliverables at each step.
Step 1: Copy deck/User flow
Organize approved content for interactive delivery.
We start with your approved copy deck. If the interactive experience requires additional structure, we organize your approved language into sections, footnote mappings, and ISI requirements without adding new claims or messaging.
Your team provides: approved copy deck and PI.
Step 2: Static frames for review
Review the complete experience before development begins.
Before anything is built, we create static frames showing every section, state, and interaction path. Your reviewers can evaluate the complete experience before production starts.
Step 3: Submission
Your team stays in control of the MLR process.
Your team submits materials through your existing MLR workflow. We provide frames and documentation in the format required by your submission process.
Your team provides: submission requirements.
Step 4: Revisions and version control
Make every review cycle easy to follow.
We incorporate feedback into the storyboard and static frames, then issue a new dated version for each review cycle. This keeps a clear record of what changed and which version moves forward.
Your team provides: consolidated feedback.
Step 5: Build, QA, traffic
Deliver the approved experience as reviewed.
The final interactive unit is built to match the cleared frames. Our QA process verifies every section, interaction, and disclosure state before launch. We can publish directly to your CM360 account or provide a package for your preferred ad server.
Your team provides: final approval and trafficking requirements.
Your HCP targeting, your choice of supply
Your HCP targeting strategy stays within your existing workflow. Apply your approved audience strategy in your DSP, then choose whether the creative runs on your endemic supply or AdChat’s curated non-endemic PMP.
Reach relevant audiences while controlling where your message appears
DTC healthcare campaigns require a different approach to audience strategy. With condition-based targeting options limited, contextual relevance and media quality become even more important. AdChat combines healthcare-relevant contextual targeting with curated supply controls in a single deal.
Contextual targeting by page
Contextual health categories target the content environment rather than the individual. Someone reading about managing type 2 diabetes can be reached based on the page they are viewing, without relying on personal health data.
The same contextual categories also support adjacency control. The environments selected for relevance help define both where the campaign should run and where it should not appear.
Built-in supply controls
Book a walkthrough
See how AdChat fits into your healthcare campaign strategy, from creative formats and MLR workflows to activation options.